We helped Druthers discover their unique voice while having their brand presence live up to the quality of their products.
After doing the most fundamental internal work, the way Druthers was showing up in the world had started to elevate. The results were the highest revenue month in their history and an increase in ROAS of 200%+, all during November of 2024. Our creative assets and copywriting were the clear drivers of this increase, proving that the brand is very much scalable, and can be done so with the right strategy and creative.
Overview:
The problem was simple - the brand experience on digital was lacking to match the quality of the experience of their products. While Druthers may not have fully rounded out apparel collections, where they are with essentials is at the absolute highest in design, intention, and delivery. Every product is created with the approach of sustainable practices down to the fabrics. If you were to experience a Druthers product in your hands, and then go down one of their digital funnels, you can feel that there was a disconnect, something that wasn't cutting through all the clutter in its respective landscape, and sticking. That's why we took a step back to assess the sandbox we are playing in, while asking some very hard questions internally to have a better understanding of how we wanted Druthers to show up in the world and how people would experience the brand. Through our work together, we aligned with Druthers on:
- Brand Strategy
- Brand Identity
- Creative Ideation
- Copywriting
Results:
After working together for a few short months that we're leading up to the biggest shopping season of the year; Druthers hit their highest month revenue in November of 2024. To get more precise, our BFCM paid social campaign and assets we're a key driver in the month's revenue.
