Personifying Linoto's craftsmanship while addressing customer pain points.
A creative concept that evokes the core values of Linoto, while storytelling the answers to the some of the most common pain points that their customers would experience.
Overview:
The DTC business model can be challenging. Wrap that around with the unique industry of manufacturing luxury bedding, those challenges can sometimes feel gargantuan. After our evaluation of Linoto and identifying where we can add value - while staying within the bounds of the brand's limitations - we opted to produce a brand film that exemplifies Linoto's dedication to American craftsmanship, quality, and sustainability. Nucleus' challenge was to concept an idea and write a script that could be produced with a very strict budget and this was achieved by partnering with our sister studio, Epilogue Pictures. Leveraging a collective pool of resources, our collaboration with Linoto resulted in a 3-person production that executed everything from Gaffer to Grip, all shot on a Red Komodo-X with a suite of lenses. We also took the helm of directing the film to ensure the story was manifested to our vision.
Results:
- 27 unique video assets
- 2 hero (full length version)
- 7 cutdowns (for web + display ad use)
- 18 cutdowns (for social + display ad use)
